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Social networking is important for numerous reasons, although it can be very time consuming, try to be as active as you can. As said above, you're not trying to conquer the world, focus on building a strong and active community of prospective customers. A few hundred followers of genuinely interested and active people is much more beneficial to you as a professional than thousands of inactive followers.

Thanks for the heads up :)

The price of foam can be rocky. If something goes wrong in distribution, suppliers have to raise their prices to cover their costs. Classic supply and demand, unfortunately.