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In my experience the person who would buy this fabric off the internet had already  seen the sample in my showroom,  or had a sample sent to them by me.They choked at the price and went on the internet to see if they could find it for less. Then the frosting on the cake is when they call me to gleefully inform me of their great find.
Most of my customers understand that how I stay in business is a markup on the fabric, but some of them just don't get it. I had one lady leave my showroom, go to Joanne Fabrics and call me to tell me that Joanne's was having a 40% off sale and that I should inform all of my customers..Yea that's what I'll do...  . I have a 2500 s.f.  showroom/

I haven't posted on this board for a long time. I had forgotten my password, and the resetting did not seem very user friendly. I ended up creating an entire new profile because I couldn't seem to reset.
That being said, what motivated me to get back on was the strong desire to share this find:
http://www.motherearthnews.com/nature-and-environment/upholstery-business-zmaz74ndzraw.aspx
If you can't get the link to work; google Our family upholstery business, Mother Earth News.  It is from 1974 and lists all of the costs associated with starting an upholstery business at that time.  It also lists how much they charged for various projects.  Anyone care to tackle a comparison chart? Then compare to cost of living? Or compare dollar value 1974 vs 2014?