Naseem Muaddi of Delaware County Auto Upholster, Inc. wrote an interesting article on how auto trim shops can use car clubs and auto shows to expand their businesses. It's chock full of tips and advice, and definitely worth a read.
Here's an excerpt:
"Small auto upholstery shops generally attract customers from within their communities. Involving your business with a local car club can narrow this broad pool of potential customers and provide you with the opportunity to directly interact with those most likely to need your services - folks who you know already have a strong interest in vehicle interior restoration and design. [...]
Ambitious shop owners may want to feature a company car at both car club meetings and auto shows. A company car is a restored or modified vehicle that displays your talents much better than pictures can, and proves to potential customers that you're not just a business owner, but a talented craftsman and auto enthusiast as well. Establishing such credibility can help generate trust, respect and a lot more business. [...]
It's generally a good idea to go with a classic car with a convertible roof. Modify the interior to differentiate it from those that are merely restored and drop the top to give folks a view from all angles. The inclusion of a ragtop also allows people to see yet another service you provide."
Read more and please share your thoughts in the article's comments section: http://tinyurl.com/3duzpnd