We've all been there before - standing around, scratching our heads, trying to figure out why business is so unusually slow. When suddenly it hits us: "Putting an ad in the paper will bring customers in!"
So we contact our local newspapers, pay for an ad and wait. But after a few weeks, the response is merely lukewarm. Fed up with wasting money, we pull the ad and that's that.
The fact is, with this type of marketing strategy we'll never get ahead. Upholstery shops are better off investing their time and money into building brand awareness than chasing after quick bucks.
Here are a few ideas on how to do it and why it's important: http://tinyurl.com/7r8p883